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Drive Contract Compliance, Boost ROMI
Does your organization believe that its marketing investment can have a profound impact on growth, revenue flow and profitability? If the answer is “yes,” then implementing a strong marketing...
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Marketing Agency Relationship Management; “Who’s Responsible?”
Who owns the relationship between your organization and your network of marketing services agencies? Simple question, right? We would suggest that the answer to this straightforward inquiry is more...
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Marketers; “Are your agency contracts relevant?”
The world of marketing is evolving at a rapid pace and the notion of change is a constant. Technology advancements, media consolidation, agency mergers & acquisitions and evolving regulatory...
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Does Your Agency Agreement Address “Special Relationships?”
When it comes to the subject of contracts between advertisers and their marketing agency partners, there is one principle, long understood within the legal, financial and audit sectors that is...
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